Any data we obtain through our cookies is only used to understand your use of our website, with a view to improving the performance, functionalities and user-friendliness of our website.
What is a cookie?
A cookie is generally a small text and numeric file that we send and store in your web browser, on your mobile device and/or on your computer's hard drive when you visit our website. This allows us to remember your preferences when using our website (e.g. your choice of language, preferences with regards to sorting, etc.), unless you have adjusted your browser settings in order to reject cookies. Cookies ensure the functioning of websites but may also collect information for commercial purposes.
Types of cookies
Cookies can be categorised according to their origin, their function and their lifespan:
- First-party / direct cookies are technical cookies which ensure the proper functioning of our website. This increases the quality of our services.
- Third-party/ indirect cookies are cookies which are placed by a domain name other than the one of our website. If a user visits a website and a third party places a cookie through that website, this is a third-party cookie. For cookies placed by third parties, please refer to the statements that these parties provide on their respective websites. Please note that we cannot have any influence on the content of these statements or on the content of the cookies of these third parties.
The first and third-party cookies can be further divided into, among others:
- Indispensable or strictly necessary cookies (as their name indicates) are necessary in order to use a website, to provide certain functions requested by you and to ensure a secure identity check;
- Functional cookies are cookies that ensure the proper functioning of the website. They keep information about your choices and preferences on our website (e.g. cookies for remembering login or registration, your language preference, products in your shopping cart). Functional cookies are logically first party cookies;
- Non-functional cookies are cookies that can be placed for statistical/analytical, social, targeting and commercial purposes. They have nothing to do with the purely technical support of the website. Non-functional cookies can be first-party or third-party cookies.
- Cookies with statistical/analytical purposes (also called "performance cookies") enable us to count visitors and their origins in order to measure and improve the performance of our website. They help us understand which pages are the most and least popular and how visitors move throughout the site (Google Analytics, Google Tag Manager, Hotjar).
- Cookies with social purposes enable the user to share the content of the visited website directly with others via social media (Facebook, Twitter, LinkedIn, WhatsApp).
- Cookies with targeting/advertising/tracking purposes make it possible to follow the surfing behaviour of visitors and allow a profile to be built based on your surfing behaviour in order to tailor the advertisements displayed to your interests (e.g. Facebook). It is mandatory to lawfully request and obtain permission for such cookies.
- Cookies with commercial purposes keep track of how many and which advertisements were shown to a user (Google AdWords and Bing ads).
Cookies can also be divided according to their lifespan:
- Permanent cookies: These cookies remain on the user's device for the duration defined in the cookie. They are activated each time the user visits the website which placed the cookie (e.g. cookies placed by social media such as Facebook, Google Analytics, etc.). Most non-functional cookies are permanent cookies.
- Session cookies: These cookies allow us to simplify and link a user's actions during a browser session. A browser session starts when a user opens the browser screen and ends when they close the browser screen. Session cookies are placed temporarily. As soon as you close the browser, all session cookies are deleted. Most functional cookies are session cookies
Our website uses functional cookies and similar technologies to, among other things, distinguish your user preferences from those of other users of our website, display the website in your preferred language, remember the person logged in, etc. This helps us to provide you with a better user experience when you visit our website and also allows us to optimise our website.
These cookies and similar technologies do not allow us to systematically collect data that could identify the users of our website. They only help us to improve the functioning of our website, understand what the interests of our users are and measure how effective the content of our website is.
However, in some cases, the following data, which qualify as personal data, may still be collected, stored and used by cookies:
- Information about your computer (e.g. your IP address, browser type, the date and time of your visit to our website, the internet address of the website from which you opened the link to our website, the pages visited);
- Any other information you choose to send us (e.g. when you ask us for information);
- Personal information that you communicate to us during the registration, payment and/or delivery of your order (your surname, first name, address and e-mail address).
Overview of cookies used by our website
Indispensable or strictly necessary cookies
This session cookie is used by PHP by default in the communication between the web server and the browser. Each visitor gets a unique and automatic ID from PHP. PHP is a programming language used in the communication between your browser and the web server on which this website is published. Without this communication you shall not be able to read the website.
Remembers your chosen language of the website.
Non-functional cookies (performance cookies): Google Analytics
This third party cookie is used by Google Universal Analytics to form a generalist picture of the number of page visits, unique visitors, sessions and campaign data. A randomly generated ID is used.
This third party cookie is used by Google Universal Analytics to keep track of page visits.
This third party cookie is used by Google AdWords to re-engage visitors who are likely to become customers based on their online behaviour across different websites.
Delete or switch-off cookies
You can find additional and useful information about cookies at http://www.allaboutcookies.org/.
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